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Our Privacy Statement

This is our privacy statement.

This policy covers Discount Bicycles Ltd's use of personal information that we collect when you use discountbicycles.co.uk. We are committed to protecting your privacy when you are using our online services. The policy also gives you information about cookies and how you may reject/accept such cookies.

From time to time, you will be asked to submit personal information about yourself (e.g. name and email address) in order to receive or use services on our website. Such services may include newsletters, competitions, live chats, message boards and others.

You should know:

  • We collect limited account information.
  • We will never rent, sell or share information that personally identifies you for marketing purposes without your express permission.
  • You can update your account information and preferences at any time.

To comply with the Children's Online Privacy Protection Act, at this time DiscountBicycles.co.uk is only available to users who are at least 13 years old. If you are under 13 please do not use this site without the consent/help of an adult.

This privacy policy only covers the discountbicycles.co.uk website at http://www.discountbicycles.co.uk. Other links within this site to other websites or framed third party sites within discountbicycles.co.uk are not covered by this policy. We may continue to use your personal information for a period after you cease being a registered user.

Visitor Information
During the course of any visit to discountbicycles.co.uk, the pages you see, along with a short text file called a 'cookie', are downloaded to your computer. Many websites do this, because cookies enable website publishers to do useful things like find out whether the computer (and probably its user) has visited the website before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

Information supplied by cookies can help us to provide you with a better online user experience and assist us to analyse the profile of our visitors.

The information within this cookie does not include personal or financial information. Our website requires cookies to be allowed in your browser to permit creation and to allow features and actions on the site to work without restriction. Please be aware that should cookies be disabled, features and actions that will be reduced in functionality or disabled altogether include shopping basket, prices, wish list, make your first purchase, make a subsequent purchase and login to your account (to manage account changes including address changes and payment method changes).

Information on how to enable/disable cookies can normally be found within the help features of your browser. Information can also be found on your browsers website (microsoft, netscape, opera, etc) or click here for our own cookies guide.
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Account Registration
When you register with Discount Bicycles, we will request some personal information, including your first and last name, billing address, email address and password to create your account. Your password will be maintained on our system in an encrypted form. If you already have an account, we may ask you for some additional information to enable the account.

If you choose not to register or not provide personal information, you may still visit the discountbicycles.co.uk website but you will not be able to access the restricted areas available to registered users. By completing the registration process, you accept the Terms and Conditions described and consent to our using your information accordingly.

We also may collect information about the use of your account, such as pages or products viewed, how often you log in and other information related to your registration and use of discountbicycles.co.uk.
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Updating your information
You can alter, correct or terminate your account at any time, by going to the account information page. We typically deactivate accounts within two business days of such requests. You should be aware, however, that residual copies of information may remain stored on our systems even after the deletion of information or the termination of your account.

You may also change your choice of opting in or out of marketing and promotional activities, although you may continue to receive mailings for a short period while your change is being processed. You have the right to ask for a copy of your personal information on payment of a small fee.
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Use and storage of your personal information
When you supply any personal information to discountbicycles.co.uk we have legal obligations towards you in the way we use those data. We must collect the information fairly, that is, we must explain how we will use it and tell you if we want to pass the information on to anyone else.

In general, any information you provide to Discount Bicycles will only be used within the company and by its agents and service providers. Your information will be disclosed where we are obliged or permitted by law.

We will hold your personal information on our systems for as long as you use the service you have requested, and remove it in the event that the purpose has been met, or, in the case you no longer wish to continue your registration as a discountbicycles.co.uk account holder. Where personal information is held for people who are not yet registered but have purchased items from our website, that information will be held as long as is necessary to ensure that the service is provided successfully. We will ensure that all personal information supplied is held securely, in accordance with the Data Protection Act 1998.
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When we may disclose your personal information
As a standard protocol, when you place an order with us we will pass on your details to our payment services and our couriers so that we may handle your card payments and deliver your goods to your door. Beyond this, we do not disclose your personally identifying information to third parties unless we believe we are required to do so by law or have a good faith belief that such access, preservation or disclosure is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or governmental request, (b) enforce the Discount Bicycles Terms of Use, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, (d) respond to user support requests, or (e) protect the rights, property or safety of Discount Bicycles, its users and the public.
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Transfer of information.
We reserve the right to transfer your personal information in the event of a transfer of ownership of Discount Bicycles Ltd, such as acquisition by or merger with another company. In such an event, Discount Bicycles Ltd will notify you before information is transferred and becomes subject to a different privacy policy.
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How do we safeguard your information?
We have taken appropriate measures to ensure that your personal information is not unlawfully processed. We pay close attention to security. First, we focus significant time and resources to ensure that user accounts and information are not misused by Discount Bicycles employees. A limited set of employees are authorized to access user accounts, they are educated about the importance of maintaining user privacy, and their access to user accounts is recorded. Our employees are also contractually required to access accounts and log data only for quality, security, audit, and other internal business purposes.

Second, we implement technology and procedures to try to make sure that external parties cannot access or modify users� personal information on our servers. Discountbicycles.co.uk uses industry standard technologies, procedures and practices to safeguard the confidentiality of your personal identifiable information, including "firewalls" and Secure Socket Layers. Discountbicycles.co.uk treats data as an asset that must be protected against loss and unauthorized access. However, no information transferred over the Internet or wireless network can be guaranteed to be completely secure. We employ many different security techniques to protect such data from unauthorised access by users inside and outside the company.

We will not be transferring your personal information outside of the European Economic Area unless otherwise specifically advised.
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Questions and Access to your personal information
If you have any questions about this privacy policy, or the use of your personal information, or if you wish to request us to stop using your information in any way, please write in to us with your queries using the contact us link on the right or the address at the top of every page.

You have the right to request a copy of the personal information Discount Bicycles holds about you and to have any inaccuracies corrected. (We charge �10 for information requests.) Please address requests to the Data Protection Officer, Discount Bicycles Ltd. Unit 39 Mahatma Gandhi Industrial Estate, Milkwood Road, London, SE24 0JF.
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Changes to this policy
By using our site, you agree to the collection and use of your personal information as described in this policy. If we decide to change this privacy policy, we would post such changes on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it.
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6th January 2005.