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About Us

We began trading in 1993 and became a limited company in March 2003. Our company registration number is 4709306

Our Team

This is where we differ considerably from the other internet bicycle companies. We don't send your bicycle out to you in a factory direct condition. We believe that this is irresponsible and dangerous. We build, and then test, and then repackage, and then dispatch your bike to you in a huge transit case. This means that you don't have to face the impossible task of building your bike from scratch out of 100s of parts from a box.

We are situated in Park Hall Trading Estate where we occupy a number of units. Our full postal address is 49 Ellerdale Street London SE13 7JX. You can call us on 0333 577 4450

As we operate and maintain a physical shop, we keep plenty of bicycles and accessories in stock; aprox 1.2M worth. This means we are very likely to have the goods that you have ordered in stock for rapid delivery.